Your direct traffic is already there. Conversion is what's missing

Your direct traffic is already there. Conversion is what's missing

Your problem isn't acquisition, it's the last mile: people who hesitate don't get an answer.

Your problem isn't acquisition, it's the last mile: people who hesitate don't get an answer.

Revenue manager analysing bookings

The three places where direct bookings get lost

Background

Rate parity isn't enough

Aligned prices, a direct-booking perk, a polished booking page. Visitors still compare, and the OTA wins because it answers their questions.

Background

Night-time traffic doesn't convert

People look for accommodation in the evening. That's when your form promises a reply within 24 hours, and the OTA shows a complete FAQ.

Background

You don't know who hesitated

A visitor who doesn't book leaves no trace. You can neither follow up nor understand what stopped them.

Answer, then lead to the booking funnel

The assistant answers the questions that block the decision: cancellation terms, pets, parking, arrival times, room facilities. In more than 40 languages, at any hour.

Once the objection is removed, it doesn't leave the visitor to fend for themselves. It has them choose their dates and sends them to your booking engine, already filled in.

That's where conversion is won or lost: between the moment the visitor is convinced and the moment they have to find the button.

Availability search in the assistant

A contact is worth more than an anonymous visit

A contact is worth more than an anonymous visit

Not everyone books the same day. A stay gets planned, compared and discussed by two.

The assistant can collect the first name and email before answering. You get a contact, but above all a context: the question asked, the date, the language.

It's a contact database that belongs to you, built without an advertising budget, on your own traffic.

Not everyone books the same day. A stay gets planned, compared and discussed by two.

The assistant can collect the first name and email before answering. You get a contact, but above all a context: the question asked, the date, the language.

It's a contact database that belongs to you, built without an advertising budget, on your own traffic.

What the dashboard gives you

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The most frequently asked questions, the real objections, not the ones you assume

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Unanswered questions, what still drives your visitors away

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Collected contacts, with their context

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Conversation volume, by language

This data tells you what blocks conversion on your website. It's information your distribution reports will never give you.

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FAQ

Frequently asked questions from revenue managers